Do You Play Hit and Miss With Your Marketing?
By Denise Hall (c)2004
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business.
Why? Because you probably *won't* do much, if any, business at all. It's a fact that people on the Internet *rarely* buy from someone they don't know. The Internet is a scary place of scams and schemes and rip-offs. Online shoppers are very wary about giving up their credit card information to just anybody.
But if you use the right marketing strategies you'll have a much better chance at succeeding. A *good* product will always sell, but you have to approach your propects correctly or they'll turn tail and run faster than you can imagine. And they may end up buying from your competition!
This holds true no matter what product or service you're trying to market online. You can have the best widget in the whole world, but if you turn off your prospects before they're ready to buy, you'll lose more sales than you'll gain.
Successful marketers use the "warm 'em up first and make the sale later" approach. They implement many strategies to drive traffic to their website, but if the visitors are leaving without buying anything, they make one final effort to hang on to them for future sales. And 90% of the time it works!
So what is it that they do? Capture their visitors names and e-mail addresses! They offer them something of value for free in exchange for their information.
Offer your visitors a free report or a subscription to your ezine. They're now a "warm" market for your product, and once they get to know and trust you they'll become your customers.
When you run ads using the "hit and miss" approach you have just *one* chance to sell your product to each person who clicks on your link. If they don't buy right then, you've lost them forever. But when you "warm up" your prospects first you have a better chance of making sales.
So start warming 'em up, already! :~)
------------------------------------------------------------
Denise Hall is the owner of Home Business on a Budget.com, specializing in free and low-cost tools and resources for all your home business needs. Subscribe to her weekly newsletter for informative articles, resources and fun. http://www.home-business-on-a-budget.com/subscribe.htm
You may reprint this article in its entirety, as long as this resource box remains intact. ------------------------------------------------------------
